The working group looked at the U.K. and found that their government dedicated something on the order of $36 million to a public education and awareness campaign. This is going to be a critical piece of the success story around sodium reduction in Canada. We would implore this committee to lend support to this effort, and that is going to have to translate into dollars coming from the public purse.
My industry is working to educate our members, and our members will work at their level. But there has to be a concerted effort. The funding has to come from more than one sector. The Government of Canada needs to show leadership in this effort, needs to demonstrate its commitment to the process.