Just to add one comment, I would ask everyone on the committee how they feel about seat belts. There was a time when no one wore seat belts. Frankly, even today you can wear seat belts and may not survive a car crash, but we all wear seat belts. We're looking at limiting the use of hand-held cell phones and have done so across the country.
So to quote my colleague, it's a no-brainer; it's about prevention and promotion. And for some reason, we don't attend to that concept in the health discussions in this country and elsewhere. It's about doing upstream activities that prevent so much heartache, death, and cost, all in one fell swoop.