Let me speak briefly about the labelling side of things. We certainly know that Canadians have taken to this new tool, are at least using it, but as I think has been pointed out, perhaps we're not always very clear about exactly how to use it and how to understand it. Certainly our group carried out quite a large education campaign a year and a half ago. We have collected information about that. Right now, we are embarking on the planning of a new campaign for next year as well, which will get to one element at least of what is needed, and that's really education, about how to use the panel itself. Certainly we are moving well ahead already on the planning of that part of the campaign.
With respect specifically to sodium, what we are trying to put together is a very comprehensive social marketing awareness education campaign that involves all of the different stakeholders and different sectors. It's a very coordinated approach as we move forward.