There's a range of distribution methods available. All the ads talk about where people can get that information and how they can get it. They don't have to go to the website themselves. They can phone the number and have the information mailed out to them.
We're taking the advice of communications experts. I'm not an expert on that; I know how to talk, but I wouldn't claim to be a communications expert. We've been following their advice as to timing to get things out so that people have and retain the information they need at the point when they need to make decisions. Before having the vaccine, it was important to know about coughing into sleeves, avoiding other people, and so on. That's been the focus of the messaging.
As I think I've said before the committee before, people tell me that they can tell the Canadians in international airports, because they sneeze or cough into their sleeves, whereas that's not true elsewhere. In fact, the British and others have asked us for our materials and what we've been using so they can modify it. We're learning from each other as we go.