As I mentioned earlier, the coordinated approach is very important. For example, in terms of having the food sector as partners in this process, a lot of the work at the present time involves engaging the various sectors. While it's easy for us to say we need to reduce sodium, in fact the type of food product we're dealing with is actually very complex. So we need the different groups of food manufacturers to be coordinated in this fashion; otherwise the population just won't pick up on a high-sodium content alternative if the effort is not coordinated from that point.
On November 16th, 2009. See this statement in context.