Thank you very much, Madam Chair.
I would also like to thank the witnesses for joining us this afternoon.
I am always a little surprised when I hear people say that we're in this situation because consumers want food that tastes salty. That amounts to saying that people want to have high blood pressure and to face a greater risk of cardiovascular disease and stomach cancer. It seems to me that if we weigh the facts, we need to ask people if they really want saltier foods and potentially more serious health problems. Do you honestly think that people will admit to preferring saltier foods?
In my view, high-profile companies like Kellogg and Nestlé should play a greater role and show more leadership in getting information out to consumers. They need to let consumers know that they have reduced or plan to reduce the amount of sodium in their products, because independent rigorous studies show that reducing one's sodium intake immediately and dramatically represents a healthy choice with significant health benefits.
Some advertisements sing the praises of having a flat stomach or of eating certain products to achieve a desired body shape. In my opinion, advertisers should also be encouraging people to cut the sodium in their diets in order to be healthier and live longer.
I want to thank you for being here today and for answering this question.
My next comment is directed more specifically to the Kellogg representatives. According to studies done by the World Action on Salt and Health, it would appear that the All-Bran sold in Canada contains more sodium than the same product sold elsewhere in the world. Given that finding, I think we need to make an even greater effort to put things into perspective. You need to be proactive, demonstrate real leadership and show the world that you are taking effective steps to fight cardiovascular disease and reduce the sodium content in food products.
On that note, I will turn the floor over to you.