If I may just add one more thing, it's critical.... I hope I'm not conveying the message that the federal government is responsible in some way for this, because the federal government is a participant in this, but the professions themselves must inform health consumers about what works and they must do it collaboratively. We have a very good relationship with physicians, nurses, and other health care professionals, and if we fail to make a cultural change where patients expect this collaborative care, then the fault is ours.
We are undertaking a national advertising campaign starting in February, at our expense, with our communications--by the way, as a primary health care profession--to tell patients about what collaborative care and access to physiotherapy means for them. We're not looking for any government handouts. We're simply asking the government to seize the opportunity.