I don't think there really was a lot in SARS. There was, as Dr. Gully has mentioned, the production of handouts for airports, etc., but most public communications was responsive to media questions; there wasn't actually a concerted effort to do it.
At the same time, there wasn't as much that you could actually do about SARS, It was a much more localized challenge. It had an effect on the whole country, but it really was the Toronto region that was most heavily affected.