Thank you.
Right now we've spent about $20 million on advertising. We've tried to put our money where it's best used. You have seen Dr. Butler-Jones out there a lot and that's thanks to the media, which are covering him wherever he goes.
As we're coming into December, we're getting ready to launch a print ad that will be in daily newspapers on Saturday, November 28, and then for two weeks nationally you will hear some radio ads, starting on November 30. Right before Christmas, you will see a couple of full-page print ads. You will also hear more radio ads prior to Christmas, but the message is going to change slightly. It's going to be about Christmas as a time when people have social gatherings and are around a lot of people, so we don't want people to forget to cough into their arm, wash their hands, and do all of those kinds of things.
Yes, a significant amount of money has been spent.