There has not been one, from a public health perspective, that I can remember, on either side of the House. It is something the minister has referred to several times: the importance of communications and the challenge of communications when there are so many voices out there, particularly when people are looking for divergent views. It is the nature of science that you will have divergent views. Even if it's 99 to one, it is important that they be explored.
Interestingly enough, given the nature of the pandemic and the nature of the coverage and the general interest in it here in Canada, we're actually watching those debates play out in the media. Even if it is 99 to one for the public, it gives the sense that maybe it's just different views as opposed to a minority view versus the majority view.
In terms of the communications themselves, we've been involved in everything from Google ads to radio to television to print media. We've been working with schools and with the provinces and territories on materials that can be used in schools. So you're right, people coming home from school and coughing into their sleeves....
I haven't been out of North America myself, but as you heard before, people are saying that they can tell who the Canadians are, because they're coughing into their sleeves. The level of awareness is actually quite high in Canada as a result of a range of communications, everything from the press conferences, which are well picked up, to advertising. We've spent well over $39 million already. That, for something like public health, is really quite unprecedented, and there is more to come.