It would be a wonderful opportunity to talk about comprehensive health promotion--healthy public policy--which involves, very often, more than just voluntary approaches, in general, to health policy.
When I say comprehensive, I'm not talking about being overriding and authoritarian and so on. I'm talking about using the best offices of government to ensure that those responsible members of the corporate community in the food sector are rewarded for their leadership, because many of them are showing distinct leadership in this area. Unfortunately, their ability to express that leadership is not being enhanced, because there won't be a level playing field, the kind of level playing field that can only occur, I would argue, with some sensitive and strategically developed public policy in this area.