I would defer to some of the expertise that's also resident at this table. The two classic examples would be what has been taking place in Finland, which I alluded to earlier, and also more recently what has taken place in the United Kingdom.
The United Kingdom has adopted an approach that involves product labelling in a very clear way so individuals clearly understand the amount of sodium in a particular food purchase. They do that using a so-called traffic light system so there are red, green, or amber signals on the front of food packages, which very clearly communicate the amount of sodium in those packages.
That has been a very successful undertaking. It built on the experience of Finland, where Finland used a combination of education, voluntary leadership from the food industry--and there are very significant examples of very specific leadership being provided by the food industry, and we see it here in Canada--and regulation.
Frankly, one of the things regulation does is create a level playing field. It makes it much easier and it does not penalize members of the food industry who might be out there exhibiting dramatic leadership in terms of the way in which they're reformulating their particular products.
I think those would be two jurisdictions that could be looked at very carefully and very closely for examples of how one could thoughtfully develop these kinds of initiatives.
I know my colleague from the Heart and Stroke Foundation probably has something that might add to that discussion. Stephen.