We definitely relied on what has happened in other jurisdictions. We learned from Denmark as a main jurisdiction, because it was one of the earliest jurisdictions that used regulation to limit the level of trans fat. There was definitely success in that regard in decreasing the level of intake of trans fat.
However, a number of challenges were seen in the implementation of that approach. One was the availability of replacement options. What is important to note, however, is that Denmark and the European food supply in general are somewhat different from the Canadian and North American market, particularly in terms of the oils and the vegetable oils that are available. As mentioned, in the 1970s North America invested quite heavily in the availability of hydrogenated or partially hydrogenated oils as an alternative to allow an enhanced level of stability, so while there are parallels that we learned from, there are also major differences that we're trying to address in that regard.