Again, I think you have raised something we are quite aware of at Health Canada, particularly within the directorate. There have been a few comments made that I would just bring back to you. There was a suggestion made by Dr. Sweet regarding involving others in what he referred to as the regulation of these products.
In fact, one of the things we are looking at in the directorate is bringing people around the table to ask how we do get to properly communicating the safe use of these products, precisely as you've set out. How do we educate people to be more aware of their caffeine consumption generally, whether it is within this type of product or all product classes? This is something that we're looking at and, very much has been suggested here today, we're looking at bringing in others in order to be able to have that discussion, so that we're not having it in a vacuum.
Similarly, Refreshments Canada referred to an awareness campaign or something that they would like to do to, again, promote safe use, and that is something we have also begun to discuss with Refreshments Canada, only as one body, because again, there may be others that would be very helpful.
I think that what we have done at Health Canada to date is that we have created some information that is helpful. When you look at the “It's Your Health” letters and the “Canadian Adverse Reaction Newsletters”, the question now is, how do we further disseminate that information? How do we put it in the hands of parents, consumers, and young individuals, etc., so that they can make those choices appropriately? That is some of the discussion that we're beginning to have.