It is demand, plain and simple. The human tissue sector is quite different, and we are just as used to providing that service as Canadian Blood Services. We operate in an open market, meaning a competitive one, so we are competing against the Americans, among others. In that kind of environment, we have to set ourselves apart, especially when it comes to product quality, reputation and quality assurance regulations. And that is why doctors elsewhere in Canada seek out our products and services.
On November 23rd, 2010. See this statement in context.