The new regulations become part of the body of regulations that we enforce on a cyclical basis. We are currently in the process of doubling the number of our inspectors. It's an area to which government has allocated some resources. We do cyclical enforcement through a process of intelligence gathering, and we review our regulations periodically.
Part of the intelligence is to assess where we expect to find non-compliance. That's what we're going for. Sometimes we have to explain why we have found a high level of non-compliance. It's because that's what we're looking for, and that's the basis of our cyclical enforcement efforts. So these regulations become part of the cyclical enforcement plan, and we continue to do a lot of outreach to industry. We expect them to comply with the regulations. We'll make sure that industry is aware of them. I think to a large extent they already are.
We will also inform consumers. There are thousands of retail outlets in Canada, and we can't have an inspector at every retail outlet. We try to make sure that consumers are equipped with the information they need. When they see something suspicious, we want them to ask questions and let us know. It's important intelligence for us.