It sounds like it's really a coordinated effort.
I have a question for the public health agency. We heard about the pools. I remember when I had my pool, we had all four...and that made a lot of sense to me. Why wouldn't municipalities have that as a mandatory thing? Obviously, you're partnering with Safe Kids Canada, but who else are you partnering with? Are you partnering with the provinces, the territories, the municipalities, to get this information disseminated? Some of it sounds like a lot of common sense that simply isn't getting out there.