When we're looking at a campaign, we look at what the other countries are doing in terms of interventions and what they find successful. That will be a number of different items. Whether it's training the trainer, getting the applied research out there, or making sure we're hitting the right audiences, we'll look at what other countries have done. I don't think, though, that at this point we're contemplating doing a regular canvass of, say, the marketing campaigns of other organizations.
We do take part in a lot of international conferences. For example, at the International Union for Health Promotion and Education, which is triennial, last year we learned a lot about what other countries are doing in a number of different fields, including aging in seniors. We bring that all back, and we have our nets out to other governments in terms of best practices. We also work through the WHO and PAHO in terms of trying to get that information.