Absolutely. Concrete measures include, for example, providing information on fall prevention in the home and on vision improvement for the elderly.
Key among the elderly are falls, either falls outside or inside the house. It's ironic, though, that as people get older, they don't see as well. When they don't see as well, they fall. They don't see the obstacles either in the house or outside the house. Within the house, we're working with non-profit organizations on education on how to make environments safe for seniors, to ensure they have the aids: handles in the hallways; up the stairs; help to get out of bathtubs; age-friendly showers, for example. And how to take care outside--the icy sidewalks we have at the moment are not good for seniors.
I think a lot of the literature shows that once somebody has a fall, especially when they're in their seventies or eighties, and they break a hip, it's pretty much downhill from there.
It's extremely important to take these measures and to get the information out. The annual report that Dr. David Butler-Jones has released does have a section on concrete measures that we need to take collectively—governments, individuals, organizations, and the various environments we live and work in—to help keep seniors safe.