The challenge also is the culture of safety. It takes a long time. You can look to tobacco as another public health issue that's taken quite a long time to become ingrained in society as a whole and to be accepted as something that shouldn't be engaged in. There still are people who do, but....
I think what we have in front of us is.... Safe Kids has been around almost 20 years, so we've been at this for a while, and it takes quite a long time for that to become ingrained in the societal culture, which is why one of our mandates is to try to lead and inspire that culture. By doing that, as Ms. Billings indicated, we need leadership, we need champions, we need a communication mechanism to get the information out there, but also the solutions. It's not only the problem. We have to tell them what is effective and we have to try to engage those who have the ability to influence those who are in that area.