Thank you, Madam Chair.
There are a few things I'd like to ask about.
I was curious when we talked about education campaigns specifically among seniors. I realize you've put information on the Health Canada website. I think of my own grandfather, who is 93 and would have no idea how to check the Health Canada website. He doesn't own a computer.
We talked about hip injuries. He has a car lot. He jumped out of a car and broke both his hips 10 years ago. In retrospect, I think at 83 you shouldn't be jumping out of cars. Now he goes to his car lot in a walker and continues to work. But obviously tips for seniors on how to avoid injuries would be very helpful. I think of all the health costs associated with injuries to seniors. Obviously there are significant costs on the health care system for simple injuries that lead into other complications.
What's the most effective way to have education campaigns among seniors? What do you find is working, given that we can't depend on digital methods?