Thank you for that question.
We did a number of studies across the country on what's most effective in terms of warning labels, tobacco reduction, and what not. Again, through that review, we looked at how to target prevention—young people, contraband, flavoured cigarettes, and so on—and our legislation is an example. We looked at a number of ways to improve the tobacco legislation and labelling.
You cannot address tobacco and cancer rates associated with tobacco by the packaging of a cigarette pack. You have to look at it from the broader context of how we keep the tobacco industry from marketing tobacco to youth—through our legislation, as an example.