As I said earlier in response to your colleague's question, I am reviewing how we market and label tobacco before proceeding in light of the fact that we have many ways to advertise and target prevention initiatives. I said I have never taken the renewal of labelling and what not off the table, but I am taking a step back.
There's absolutely nothing wrong with taking a step back to re-examine whether the investment is being made in the right place to make the biggest difference within our prevention strategy for young people.