Thank you for that.
I'd first like to highlight the great announcement we made in Toronto that was pan-Canadian with the food industry on the percentage of daily value labelling we introduced so Canadians can better make informed decisions on the sodium level and fat level of any product. We launched that in Toronto and it's now being rolled out on every package you see. It makes it clearer to Canadians what percentage of fat and sodium they consume in the products they buy. This is part of the initiative we're trying to address on transfats, sodium, and what not. Again, this is a first for Canada. It was announced in direct partnership with approximately 40 food industries.
We will continue to assess how effective those types of initiatives are in Canada. We will continue to provide information to Canadians to reduce their levels of consumption of transfat. We will monitor the progress we've made. Regulation is always an option if things are not working. But the approach we have taken here is to work in partnership with the food industry in the provinces and territories to educate Canadians and reduce the levels of transfat in the products sold in Canada.
Thank you.