You all have talked about specific risk groups, and thank you for bringing in social determinants of health. It's incredibly important, any time we look at injury prevention.
What are some of the techniques or some of the measures that you use to actually reach youth that are hard to reach because they live rurally, they maybe don't have a computer at home to access the website, or there's no local chapter in their neighbourhoods or in their towns, or anywhere near them? What are some of the strategies that you use?