The approach makes a lot of sense to me. I know in Canada we have been leaders around the world. I don't know if any countries are taking this integrated, big-picture approach. I know there will be criticism about it, but it makes a lot of sense to me now that we've got the numbers down to 18%. Who is that 18%, where are the biggest numbers, and how will we best get the message out?
As a parent I don't want my kids to smoke. I think most people don't. We don't want them to engage in behaviours that we know down the road are going to be very difficult for them to quit. I do acknowledge you're cooperating with the provinces in a wonderful way, even as to how people buy cigarettes, as you said. I've never bought cigarettes, but I notice they're way behind the counter in Ontario now. It's not an easy thing to bring forward.
Thank you very much for your information today to the questions I had.