Innovations to find a novelty for novelty marketing, which is increasingly part of their marketing, is a significant issue and one that needs a fast government response. One of the proposals made, in fact, to this committee earlier, when they were looking at a prior version of the Consumer Product Safety Act, which exempts, as you know--there's a statutory exemption--tobacco products, was that a de facto moratorium be put on new tobacco products so that we could prevent innovations and market novelties from coming onto the market. Eventually, governments will realize that this is a measure they have to take in addition to standardizing packaging.
On December 9th, 2010. See this statement in context.