Certainly. Part of the whole proposal around renewing health warning labels was the development of a single quit line. There are now a number of quit lines out there in different jurisdictions. It would be much more efficient and effective if we had one single quit line that was used across the country and we could drive people in all provinces and territories through that.
We know that for many people, all they need to help them quit smoking is some very brief intervention that could be done on a line like that, and they could be directed to some online resources, so it would be a very effective tool. Certainly our current approach could be made more efficient by having a single line. So we were really looking to have that as part of the renewed packaging on tobacco moving ahead.