Mr. Mahood said that everything is tied to the package. I understand that some tobacco companies have actual departments within their companies that focus on innovation. I think it is a pretty twisted version of the word “innovation”, because I understand that to be innovative means packaging to skirt regulations when it comes to labelling.
You talked about eight-sided packaging. Could you share with us some of the ways the tobacco industry is trying to skirt the rules as they are now? What are some of their innovative strategies when it comes to their packaging? I see you have quite a few samples in front of you.