From the outset, we have talked a lot about young people and the desire to target those young people in the fight against tobacco. According to Mr. Glover's answer just now, the government intends to try its hand at Facebook, YouTube and so on.
Regrettably, I have heard less about measures for adults who have been smoking for a number of years. It is all very well to plan strategies for young people, but we also have to come to grips with the problem of people who have been smoking for 10, 20 or 30 years.
Do you think that just getting on Facebook and YouTube could be of any use in fighting tobacco use in adults?