In response to the member's question, absolutely, $3.1 million has been invested. We've made that publicly available. That was to both acquire rights to images that we felt would be appropriate, to test those with different audiences in cities across the country, with different age groups, and to make sure we had images that were effective.
I would again point people to the wide number of images that were tested and are available--when we published our public opinion research. The money that goes into this is to acquire images, to shoot images, and to test them.
We continue to feel that it is useful information, and it will, in all likelihood, be a wise investment that will be part of the final package we'll present to the minister for her consideration.