The short answer is absolutely. That's part of why the minister, in her remarks at this committee, said it was appropriate to step back at this time and learn from other large public health initiatives with respect to their success, the level of interjurisdictional cooperation, and the explosive use of new media and new technologies.
If you look at the date of the public opinion research on what we did, it quite frankly predated some of the explosions with respect to public opinion research.
I'll turn to Jane Hazel, the director general in this area, to further elaborate.