I thank the member for the question.
There are a number of elements to it. I'll try to deal with all of those in the order that they were presented.
Contraband is an issue that Health Canada is concerned about. But more to the point, Health Canada is concerned about all cigarettes being consumed, legal or contraband, and the impacts they have on health. We wanted to ensure that a strategy we used was integrated, multi-faceted, and realized, in putting the package together, that different vehicles were necessary to reach those who don't use traditional means to purchase their cigarettes.