Not as a stand-alone strategy, no. We need a comprehensive strategy.
Young adults have these new media, perhaps, but we need regulations and programs. We feel that we must move ahead immediately with the new warnings.
If that announcement were made today, it would take another six months for the regulatory process and maybe another three, five or six months before the warnings appeared on the packaging. So we need nine to twelve months to develop a new communications system.
We could do both. We could in fact move forward with the new warnings immediately.