I have an example of a purse pack super slim cigarette targeted at women. It's outrageous. And it really undermines the impact of the warning. They use the package format or clever designs. In Quebec, Macdonald Special Mild has a fleur-de-lys and in the rest of Canada it has a maple leaf. They are very different emotional appeals, but they take away from the warning.
There are examples of metal packs, a special edition, in Canada. In Germany, they had World Cup soccer feature packs with very nice, big images of soccer fans with national flags painted on their cheeks. They know that the pictures work to promote products. And that's why we're supportive, of course, of having pictures as a means of discouraging smoking.