Just go to YouTube and Google “25th anniversary TAC”, Transport Accident Commission, and there's a five-minute video that pulls 25 years of commercials together. You'll see how it's done.
That's why I'm saying Canada could leap-start ahead by just asking people who know what's happened around the world successfully, and let's just steal that and use it. The first target group I would go for is our aboriginal community, because this is truly an epidemic within that community.