That flips over to my area of responsibility. We're responsible for the facts table as it relates to awareness and education.
When you're talking about serving sizes, this is an area that has come up in the research that we've done and that other groups have done over the past several years since the nutrition facts table has been fully implemented. What has come out of that research is that the most difficult concepts to understand have to do with the percentage daily value and the specific amount of food or serving size. That is what's at the core of our nutrition facts education campaign.
During the first phase of this campaign, we're concentrating on the percentage daily value, so as to get that concept across to Canadians. As part of the materials and resources that we've developed, we now have some interactive tools on our website that we introduced about four months ago. They take people through, looking at the amounts of food, so that you can start to understand the comparisons and then go from there.