I'll start, Madam Chair, with your permission.
Let's start with the question on marketing and advertising to children. Dr. Fry, we are seized with this question as well. Health ministers, last fall, in their endorsement and launching of the framework for action to combat childhood obesity, have put a priority on investigating measures we can use as federal, provincial, and territorial governments, working with the business sector and working with the NGO sector, to find ways to reduce the impact of marketing on children.
You may also know that in May 2010, Canada was one of the member states that endorsed the WHO recommendations on the marketing of food and beverages to children. So we are aligned with and working with our international colleagues, as well.
This is a very important issue, and we are committed, as the health ministers across the country are, to looking at ways we can effectively deal with that issue.
So thank you for that. That was a really important question.