It's through social media, the things that some of us are still afraid of, Twitter and Facebook and all of those things that our children are using all the time. We'll be using those mechanisms to talk to them, to hear their input, and most importantly, to engage them in the solutions so that they become the owners of those solutions. Social marketing will be a major feature of our work going forward, and our engagement strategy will make use of technology, to the extent possible, so that we are reaching kids.
On February 1st, 2011. See this statement in context.