At this point, we're looking at the Quebec experience. Those regulations were put in place in the early eighties in a broader context of reducing marketing to kids overall.
So we're aware of the evidence that's out there. Actually, there is more evaluation of the evidence going on as we speak. Studies have been commissioned to look at what's really happening and to analyze the contexts in which we're seeing positive changes. From that perspective, the Quebec model is front and centre in the work we're now engaged in with our provincial and territorial colleagues. We are looking at what we can do to make a difference in marketing and advertising to kids.
So, yes, it's definitely front and centre as we consider this matter.