It's too early to tell. We're at the stage where we're looking at the evidence with our provincial and territorial counterparts. So we don't know yet where we will go with this. We are front and centre with them, though, in looking at Quebec and asking what has worked there.
In fact, on an expert task team that we have assembled to look at the policy approach to reducing marketing and advertising to kids, we have a representative from the Quebec government who's helping us understand how that works, what they've learned from their evaluations. The analysis is going to be completed fairly quickly: we're looking at about a six-month period of time. Then we want to go back to ministers, FPT ministers, and say, “Taken together, here's what we've learned from this”.
We know it isn't one thing. We know it's going to be a variety of things working together that will help us make that dent in childhood obesity and start the reduction.
But the Quebec legislation, and the experience in Quebec, is certainly one of the things we're looking at carefully.