In Canada, we have the regulations around health claims and nutrient content claims, which I think are helpful. We've been open to considering new claims. Some people would say we haven't been open enough and others would argue that we've been too open, so I guess you have to find a happy medium.
The key piece that's missing is that we do have to be very careful about the supporting evidence for each claim that's made, but also ensure that those claims aren't being used to market foods that have other characteristics that could create health risks at the same time as they are helping with another problem.