Thank you.
I am pleased to see we have somebody from the University of Saskatchewan here, in that we're talking about educating the public and giving the facts.
I remember, when visiting Saskatchewan with the industry committee a few years ago, there was something that really impressed me. I met with some researchers at the university. They had come up with an innovative product. It was a biscuit filled with flaxseed and fibre and all this really good stuff. I think it could lower cholesterol levels.
You mention in one of your recommendations about labelling and health claims, things along those lines.
What can the industry and educators do to help get that message out so that Canadians can make choices? My background is in natural health care. I think perhaps instead of taking medication, there may be dietary things that people could do. What can we do to get that message out in a better way?