It's a very good question. Unfortunately, necessity is becoming the motherhood of invention. Given the increasing rates of diabetes, the food industry has had to be more reactive to the community.
We're partnering with the food community to try to develop diabetes-friendly options in food. I think talking about good and bad food is not the right way to approach it. There's nutrient-poor, high-calorie food, and there's not.
I think folks living in Canada are looking for practical solutions, not sort of philosophical debates on this. I think there's a responsibility for us to work with that industry to create healthy options for people and to provide them with the information they need.
As an association, we're trying to develop that and work with the food industry to provide that. Unfortunately, given the rise in prevalence, it's become almost a demand.