As a dietitian, my view is that food should not be labelled as good or bad. Diets are good or bad. It's the pattern of eating. Among 33 million Canadians, there are 33 million patterns of eating.
It's enabling consumers to, in many cases, lower their caloric intake. There is no one individual food that is going to solve that. Of course, you will lose weight on Doritos and...I forgot what the other one was--