The agrifood industry has a part of the solution in its hands. What we would like to see is more responsible marketing. For instance, the labelling on this bottle of Coke says that it contains 110 calories. You might be forgiven for thinking that the total content has 110 calories. However, in very small print, down below, it says “per 250 ml”. This bottle contains 591 ml. We need more transparent labelling, where all of the calories are indicated, rather than only a part of them. The consumer must not be misled in this way. If we did even that much, that would be an important gain.
On February 3rd, 2011. See this statement in context.