I'm not sure if that was directed at me, but it seemed to be.
I think you're right that the actions occur at the individual level, at the grassroots level. But I think the regulatory framework, the authority to cause things to go in the direction they need to go in, has to be at a more overarching level. So there is a role for government, both provincial and territorial governments, but also the federal government, in setting standards, in regulating, in driving some of the framework within which this has to happen.
Yes, there's also the level at the grassroots, and I think part of that is--forgive me--making it sexy again. If we need to somehow encourage people to go back to the kinds of activity I knew as a child, there have to be leaders in the community who take that on as a challenge and those have to be the Gretzkys of this world and other people like him. I picked on him just because his name came into my head.
My community has done some of that stuff. In Saskatoon we do have free pool time in the inner city for our aboriginal people and others of low income. We do have a community that has walking trails and abilities for people to get outside, and that's in a part of the world where it's not uncommon for it to be minus 35. We have a snow angel policy in our city. You are required to shovel your sidewalk so people can actually walk on it.
There are initiatives out there. What we have to do is tell the story and promote that community to community to community, so it happens.