When I'm saying literacy, I don't just mean reading. I mean literacy in the largest sense of that word: at a level so that people can understand the information. I mean literacy so that we can make the information very user-friendly and very useful to them in their everyday lives. Whether it's a traffic light system or some other kind of system, the idea is to bring information in a way that people can go, “Oh, gee, maybe I had better think twice about buying that”...whatever it is.
On February 8th, 2011. See this statement in context.