I think part of the barrier is that we have forgotten—and several of my colleagues around the table today have made the point—the difference between physical activity and physical education, the difference between active play and active transportation and some kind of thing out there called a gym membership or being on a sports team. We've forgotten the importance of play. We've forgotten the importance of using our feet, using our bodies, our arms and our legs to get us places, to have fun together. If we could get the kids outside playing instead of sitting on their butts in front of a television set, not only would they be more active, but they would also be less prone to the influence of all the advertising out there for all those processed food products.
It's a cumulative effect, but our society has changed in the space of a generation, in my lifetime. When I compare what I and my friends did for after-school activities and what my own children did, and now what the next generation is doing, I'm seeing a trend towards over-protectionism, involvement in organized activity rather than allowing children to play actively, and this concept that unless you've laid down 500 bucks and paid for it, it somehow isn't worth doing.
We have to get back to the very, very basics of playing outside, walking, riding a bicycle, those kinds of activities, taking your kids camping for the summer holidays instead of thinking that the only holiday is a trip to Disney World.