I'm extremely pleased with the level of discussion, as well. If there is some collective wisdom we've been hearing, and that you will continue to hear, it is in fact the multi-sectoral question. We have learned a lot of lessons over the last 20 or 30 years about how to do that well and how not to do that well.
We require policy, program, and proper communications work. In health communications in the field of health promotion, we have learned so much.
Any consultation I go to, people say “You do not segment enough”. You cannot put a pamphlet out and expect that fridge magnet to speak to new Canadians. You have to segment. You have to do rigorous audience analysis. I won't bore you with the technical details. You need to drill down and get the right message to the right people: first nations, new Canadians, Canadians of low socio-economic status, and seniors, including seniors with disabilities. There are a number of NGOs working with these priority groups as well. We're looking forward to leveraging their wisdom to help us align.
Alignment should be our new mantra. My daughter showed me a YouTube video about cowboys herding cats, and the cowboy says “I've been a cat herder for 20 years”. It's a bit like that. We have a lot of really well-intentioned federal, provincial, and territorial governments, NGOs, and civil society all doing their bit; we're just not aligned properly. That is really hard to do, but we are making headway.
If we continue to work on alignment so that we're all singing from the same hymn book, you will see, all of a sudden, the proper communication messages to the proper stakeholders, to the municipal councillors, the urban planners, and the developers. The message is we've come this far, and I think a new era is starting and it's exciting.
I don't know if that's good enough, but I think I had better stop.